Jio launched its feature phone, JioPhone in June 2017 in India. The phone sported a candy bar design, came with support for 4G VoLTE and had support for 22 Indian languages. The successor to the JioPhone i.e., JioPhone 2 with QWERTY keyboard was launched in July 2018. Jio saw great sales of both the smartphones and today, new reports have emerged that Jio becomes the leader in the feature phone market. According to Counterpoint Research which is a global research firm specializing in mobile & technology products, Reliance JioPhone became the leader in the feature phone market in Q1 2019 with a market share of 30 percent. Samsung stands second in the feature phone category with a market share of 15 percent and LAVA grabs the third position with a market share of 13 percent. Also, according to the reports from Counterpoint Research, it is estimated that a little more than 400 million feature phones would be sold worldwide. The report also adds that the feature market has grown in the last three years unlike the smartphone market, which contracted for the first time in 2018. Apart from this, CLSA's telecom sector outlook for February 2019 noted that Jio will lead the subscriber market share in ...
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