India is a big country, with a big spectrum of consumers buying smartphones. You can find almost every price category being contested upon by a large number of companies, big and small. While the 10-15K segment garners most attention, the lower end 5K segment is seeing a quiet but important upgrade. The Redmi Go (4,500₹) is for the first time smartphone buyer who is coming from a mostly-offline world. For them, every 500 Rs. matters indeed, as Xiaomi representatives emphasised at the launch event. I’ve been using the Redmi Go for a while now to understand whether it is worth recommending to the first time buyer. This is my review. Let’s try to understand the first time buyer. This buyer is looking for a smartphone but doesn’t want to spend too much to get that experience. So it has to be a smartphone that gets the basics right. But not at the expense of quality of experience that befits a real smartphone. Google has long tried to solve this problem as software has been the biggest bottleneck for low cost devices. Android Go is their most recent attempt to address this issue. This operating system and its rules are central to understanding the ...
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