Micromax has announced that it has appointed Shubhajit Sen as its Chief Marketing Officer. He will replace Shubhodip Pal who was the company's CMO since December 2012. Shubhajit Sen previously served as Executive Vice President - Marketing of Glaxo Smith Kline Consumer Health Limited for 21 years. He is an Economics graduate from SRCC, Delhi University and an MBA from IIM-Ahmedabad. He will focus on leading all marketing efforts for the company across markets while strengthening the overall brand communication, said Micromax. Last year Micromax appointed Vineet Taneja as the company's CEO who had previously been country Head for IT & Mobile businesses of Samsung India. Commenting on the appointment, Vineet Taneja, CEO of Micromax Informatics Limited said: As Micromax opens a new chapter in its growth trajectory, we welcome Shubhajit on board with us as the new CMO. He will prove to be a great asset to the Micromax leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We believe that his passion for technology will help ensure that Micromax continues to deliver innovations that have a great impact on people's lives. Commenting on ...
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