As expected for quite some time, EE have today confirmed that the Orange and T-Mobile brands are now officially closing in the UK. In an interview with Mobile News, EE Chief Commercial Officer Marc Allera confirmed that EE will no longer sell Orange and T-Mobile contracts directly and indirect channels will stop sales in a months' time on March 2nd. The two brands - who merged to form Everything Everywhere in 2010, which was later rebranded to EE - were completely dropped from UK high streets when EE launched 4G back in 2012 but the firm continued to offer Orange and T-Mobile pay monthly and pay as you go connections. However Allera revealed that 92 percent of connections during December and January were on EE meaning it was the right time to pull the plug on the Orange and T-Mobile brands: “It has been something we have discussed for many months now, but we didn’t feel it would be right to push the button on the activity until we had a 90 per cent or more mix of customers opting for EE. “Only one in ten of our customers are now connecting to T-Mobile and Orange and we are confident the transition to ...
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