A few months back, OnePlus emerged as the top mobile brand in India's premium smartphone segment. This five-year-old company reached the summit right after capturing 30% of the market. With that being said, the company has achieved another feat recently as the successful 2018 comes to an end. According to IDC report, OnePlus has emerged as the most preferred premium Android smartphone brand. In addition to it, 90% of OnePlus buyers first choice is OnePlus as it offers the latest specifications, and they trust the brand. OnePlus enjoys brand loyalty OnePlus is one of the few companies that enjoys brand loyalty. Talking about brand loyalty, OnePlus enjoys 31%, better than Samsung at 25%. In the premium Android segment, OnePlus was the most preferred brands with 21% of Apple customers shifting to OnePlus. Reason to buy OnePlus smartphones Considering the present scenario, most of the people consider purchasing a new smartphone with high RAM and processing speed. OnePlus, as a brand, is a synonym of speed with high RAM. In a survey, users were asked about top reasons why they would consider OnePlus. To that 23% of respondents wanted to experience a new brand, 17% wanted to try out new features while 12% wanted to experience OxygenOS. OnePlus ...
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