Amongst consumer electronics, very few brands have managed to create an iconic brand identity towards a design language. Apple comes to mind with their iPhones and iPods before that. LaCie is another such brand whose orange rubber sheathed hard drives are the de facto choice for content creators around the world. With a promise of exceptional resilience to the elements, they are the perfect choice for photographers, filmmakers and others who live out of their suitcase and need something to keep up with their lifestyle. We've got the LaCie Rugged Secure hard drive with us for review and we've been putting it through its paces. Here's what we think about it. The design of LaCie's rugged portable line hasn't changed much in years and that's just as well since it is quite an iconic design. Additionally, it is surprisingly rugged. A thick rubberized frame encases the drive from any and all corners where it could get damaged. It also covers the drive enough from the top and bottom to ensure it doesn't get hit directly when falling flat. The design by Neil Poulton is hence both functional and a style statement of sorts. Under the sleeve is a standard metal encased ...
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