According to IDC, the global shipments of wearable devices reached 32.0 million units in the Q3 2018, up 21.7% from the previous year. New products from the likes of Fitbit, Garmin, and Huawei helped the basic wearables category return to growth during the quarter. Another factor was the growing demand in markets like Asia which accounted for more than half of all shipments and grew 21.4% compared to the previous year. However, the United States which is the second largest market saw its year-over-year decline of 0.4% as it transitions from a market driven by new users to one that relies on replacement devices and upgrades. The smartwatch segment also evolved during the quarter as Apple and Fitbit continue to focus on the healthcare market. The healthcare market is quickly becoming the next frontier for wearables brands to conquer. Xiaomi retained the top place during the quarter thanks to the success of the Mi Band 3 and significant expansion beyond its home country of China. Though typically China accounts for well over 80% of Xiaomi's shipment volume, this quarter that share fell to 61% as the company managed to grow its presence in other markets such as India, Europe, and Middle East & ...
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