It wasn't long ago that HTC was reporting successive losses each quarter but the company's switch to producing more high-quality low-end handsets seems to have paid off with the reporting of their third successive profitable quarter. The comeback started last year and their latest quarter showed increased profits as a result of a growth despite predictions of declines throughout 2014. Revenue during the quarter grew 12 percent year-on-year to a total of NT$47.9 billion ($1.524 billion( in the fourth quarter but whether the rise is due to increased handset sales or higher margins is uncertain. The back-end of last year saw interest in HTC's lower-end smartphones increase by a significant amount and it's likely that the additional unit sales at the lower-end of the pricing scale contributed a large degree towards to the revenues. Alongside the increased revenues, the company reported a quarterly net profit of NT$0.5 billion after tax (which equates to NT$0.57 per share) with a gross margin of 20.4% and an operating margin of 0.4%. Peter Chou, CEO of HTC, said: “HTC finished the year with a third consecutive quarter of profitability, and is well-positioned to build on that solid platform in the year ahead by ensuring our portfolio is highly ...
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