Google tracks Mastercard purchases to see if online advertisements prompt real-world sales. The deal is worth millions of dollars, with Mastercard basically selling customer data to Google.
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We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. As the comments are written and submitted by visitors of The Sheen Blog, they in no way represent the opinion of The Sheen Blog. Let's work together to keep the conversation civil.