Bharti Airtel and ZEE Entertainment today announced a strategic alliance, under which Airtel and ZEEL will work closely to curate digital/OTT video content solutions for customers across India. Airtel customers will get exclusive access to premium content of ZEEL: Over the next three years, curated / select video content produced by ZEEL, including TV shows, original series and movies will be available exclusively on Airtel’s digital properties like Airtel TV, in addition to ZEE’s digital platform, ZEE5. Airtel TV App’s users to get access to ZEE5 content: ZEE5 App, the home of extensive digital content library of ZEEL which includes the Video on Demand (VOD) network content along with the recently launched ZEE5 Originals, Movies, TV Shows, Music Videos, Lifestyle shows, Kids shows and Plays, will be available to download through the Airtel TV app. This will add to Airtel’s existing catalogue of over 10,000 shows, movies and 375+ LIVE TV channels. The users of Airtel will continue to enjoy ZEE’s 37 LIVE TV Channels. Commenting on the partnership, Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel said: Our endeavour is to build a world-class content ecosystem by partnering all players and enable a differentiated digital entertainment experience for our customers. In ...
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