Zee 5 has partnered with federated data specialist Saptharushi. The collaboration powers the Zee 5 Audience Platform (ZAP), a proprietary audience intelligence and activation layer designed to expand the streaming service’s advertising capabilities. Through ZAP, Zee 5 aims to provide advertisers with tools to identify relevant consumer cohorts, plan media investments with greater precision, and … Continue reading "Zee 5 launches ZAP privacy-first audience platform"
The post Zee 5 launches ZAP privacy-first audience platform first appeared on Fone Arena.
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