Google has outlined its approach to agentic commerce, a shopping model where AI systems assist users from discovery through purchase. The strategy was presented by Sundar Pichai, CEO of Google and Alphabet, who described the shift as a platform-level transition for retail driven by conversational AI. The announcements cover the launch of the Universal Commerce … Continue reading "Google expands agentic commerce with UCP, AI agents, and native checkout"
The post Google expands agentic commerce with UCP, AI agents, and native checkout first appeared on Fone Arena.
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