Last month, Micromax unveiled its new sub-brand ‘in’ and announced its comeback in the smartphone segment. The launch invite with the tag line ‘Aao Karein Cheeni Kum’ (let’s cut down on sugar, but the wordplay on ‘Cheeni’ word also refers to the Chinese) hinted at the anti-China sentiment and following that early this month, the … Continue reading "Micromax IN Note 1 Unboxing and First Impressions"
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