Apple, in an article posted on App Store Connect, detailed that iOS, macOS, and tvOS app developers will soon be able to offer discounted subscriptions to past subscribers in an attempt to win those customers back. As a part of this introductory offers for new subscribers, there will be three categories of promotional offers for previous subscribers; Free, Pay as You Go, Pay Up Front. With Free: customers access your subscription for free for a specific duration — for example, a 30-day trial for a subscription with a standard renewal price of $4.99 per month. Pay As You Go: customers pay a promotional price for each billing period for a selected duration — for example, $1.99 per month for three months for a subscription with a standard renewal price of $9.99 per month. Lastly, Pay Up Front: customers pay a one-time promotional price for a specific duration — for example, $9.99 for the first six months of a subscription with a standard renewal price of $39.99 per year. Developers will be able to offer up to 10 different promotions at once. The promotional offers will also be available to the existing subscribers, allowing developers to both retain and win back subscribers. However, new customers who are yet to subscribe to an app ...
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