Eros International today announced a strategic distribution partnership with Xiaomi for its Eros Now digital over-the-top South Asian entertainment platform. This new distribution partnership is an extension of the content experience that both partners offer. Under this partnership, Eros Now will further enhances its distribution to the larger screen in India and then across Asia. The company's Eros Now will be available within Patchwall on all Mi TVs sold in India, giving users 11,000+ Bollywood and Regional language films, entertainment shows, music videos and originals at a monthly subscription of Rs. 49 for the Plus Plan and Rs. 99 for the Premium Plan. This new announcement comes at a time when Xiaomi is celebrating its fourth anniversary. To remind you, Xiaomi has integrated its Mi Video app with on-demand streaming services including Eros Now earlier this year. This strategic distribution will enable Eros Now to reach out to a global audience who would be able to enjoy the content. Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said: Eros Now intends to take its viewers beyond conventional small screen on demand experience and offering an enviable user interface on smart televisions. In a bid to ensure that the digital-first audience of today has access to the best of entertainment, ...
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