Airtel today announced a partnership with ALTBalaji, a wholly owned subsidiary of Balaji Telefilms to bring exciting digital content from ALT Balaji’s portfolio to Airtel TV app users. With this partnership, ALTBalaji’s complete range of original shows and movies are now available on Airtel TV app for free. This will also help ALTBalaji in extending its content distribution to Airtel TV app’s fast-growing user base. Airtel already has content partnerships with Eros Now, Hooq and Sony LIV. On the other hand, Airtel TV has further strengthened its content catalog, which according to the company is one amongst the largest in India. Currently, Airtel users can choose from over 350 + LIVE TV channels and 10,000 + movies and shows on Airtel TV app. All content on Airtel TV app is completely free for Airtel Postpaid and Prepaid customers until June 2018. Commenting on the same, Sameer Batra, CEO – Wynk said: We are thrilled to partner ALTBalaji and bring their rich content on to Airtel TV app. This will add to the wide range of exciting digital content available to our users. As Airtel TV continues to rapidly expand its user base, we remain focused on offering our users easy access to differentiated line up of entertainment content ...
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