According to a report from Counterpoint Research, the smartphone shipments in India reached 37 million units during Q2 2019 which is a shipment-record in the second quarter and top 5 smartphone brands contribution reached the highest ever level in Q2 2019. The report says that the growth was driven by price cuts on older devices, new smartphone launches, and channel expansion across brands. Online-centric brands focussing on the offline market and offline-centric brands launching online-exclusive series are working well for all the leading at-scale players, according to the report. The smartphone Shipment Market Share shows that Xiaomi has 28% shipment market share and is followed by Samsung with 25%, Vivo with 11%, Realme with 9%, OPPO with 8% and other brands with 19% shipment market share. India Smartphone Shipments Market Share (%) 2018Q2 2018Q3 2018Q4 2019Q1 2019Q2 Xiaomi 28% 27% 27% 29% 28% Samsung 28% 23% 20% 23% 25% vivo 12% 10% 10% 12% 11% Realme 1% 3% 8% 7% 9% OPPO 9% 8% 7% 7% 8% Others 22% 29% 28% 22% 19% From Q2 2018 to Q2 2019, Xiaomi, Samsung, Vivo and OPPO haven't seen a major change in the market share, but Realme has grown 9%. In the feature phone segment, Jio has 28% market share which is followed by Samsung with 21%, Lava with 12%, Itel with 10%, Nokia with 9% and other brands with 20% Shipment Market Share. The report also shows that Realme, Asus, OnePlus and Nokia HMD were the fastest growing brands YoYand Xiaomi's ...
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