According to IDC, the worldwide tablet market declined 8.6% during the Q3 2018. The global shipments fell to 36.4 million and the slate tablets accounted for the majority of the market with 31.6 million units, down 7.9% from the previous year. Detachable tablets also declined, down 13.1% from the previous year, and accounted for 4.8 million unit shipments. As expected, Apple continued to lead the tablet market with 9.7 million shipments that are nearly double the shipments compared to the competitors. The refreshed iPad model with pencil support that launched in late March continued to drive volume although it was unable to maintain the same momentum from the Q3 of 2017. On the other hand, maintained its position as the second leading tablet manufacturer despite a year-on-year decline. Its detachable portfolio grew modestly, however that growth was outweighed by continued declines in the slate category. Samsung continues to face pressure in its lower and mid-market segments as competitors offer slate tablets at a better value. Amazon rose to third-largest tablet manufacturer in Q3. Samsung shipped a total of 5.3 million units with a 14.6% market share. Strong sales during the Prime day sale helped it push back Lenovo and Huawei. However, despite the rise in position, the ...
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