The search engine giant launched Google Pay platform a couple of years back in India, to make payment simple and secure. In general, everyone wants to build customized and branded experiences, where customers can discover, buy and engage directly with a business without having to install an app, or creating new accounts. In an attempt to help businesses to grow, Google launched Spot Platform powered by Google Pay that enables merchants to create branded commercial experiences that bridge the offline and online worlds. Right now, users can Spot online or at a physical location, and transact with the merchant within the Google Pay app. The Google Pay app also surfaces the relevant Spot to the user when they need it, directly on the home screen. This means that someone’s favourite restaurant Spot might show up around lunchtime, or the cab booking Spot might show up before your morning commute. Interestingly, businesses with a physical presence can place a ‘Spot Code’ at specific locations. Customers can scan this Spot Code or tap (for NFC enabled phones) on it to go straight into the business’s Spot on Google Pay. Furthermore, this platform provides APIs for things like identity and payment management that have been developed ...
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