Back in 2016, Amazon launched Prime Video and gradually the company began offering various discounts on the Prime membership which also includes Prime Video. Now, Prime Video is said to soon get its rival as Flipkart is all set to launch its free video streaming service to take on Amazon Prime Video. Flipkart said that its video streaming service will be free, curated and personalized. The company is focusing on attracting customers who are in the age group of 20-30 and people who consume a lot of content and is also planning to draw new users from small towns and cities in India. The company believes that most users are introduced to the internet through online videos and that could help them draw users to come and buy online, as well as use the streaming services. Flipkart also adds that they want to ensure that a user keeps coming to their platform every day and the company will later figure out how this ties into the e-commerce system. Amazon Prime Video, NetFlix and other streaming services have curated and personalized content for the Indian audience and Flipkart is also said to offer the same. While Prime Video, NetFlix is a paid subscription, Flipkart ...
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