Shenzhen-headquartered OnePlus hasn't been around for long but caused a tremendous stir by selling power-packed phones that sell at a significantly lower price in comparison with other manufacturers. Founded in 2014, the rising upstart OnePlus is making some much-needed noise across the globe including the Indian smartphone market. A couple of years ago, Carl Pei, Co-founder, OnePlus, mentioned that the Android smartphone makers are more focused on marketing than producing the best product. On the other hand, OnePlus aimed to design a smartphone with a top-notch quality and groundbreaking specification at a lower price than other smartphones in its class, thus OnePlus One was born. With the OnePlus One, the company also introduced a one-of-its-kind invite system to purchase the device. As per the invite system, Invites are handed out through various means including social media, promotions, competitions and more whereas the OnePlus owners can also share invites with their friends. These marketing tactics along with positive WOM (Word Of Mouth) enabled OnePlus to build a community and loyal fanbase. While most of them thought the invite system will cease to exist with OnePlus 2, the company proved it wrong. Furthermore, to generate hype, the company kept it's device specifications under wraps and decided ...
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