According to the IDC India’s Quarterly Mobile Phone Tracker, smartphone companies shipped a total of 33.5 million units to India in the Q2 2018. This resulted in a growth of 20% year-over-year (YoY). This could be because of the slew of online exclusive launches and strong shipments by offline heavy vendors. The top five vendors were responsible for a total of 79% of the market share in 2Q18. Though Counterpoint results showed that Samsung has surpassed Xiaomi, IDC claims otherwise. Xiaomi remained as the leader in the smartphone market with growing offline presence while maintaining dominance in the online space. A total of 56% market share were from the online, while 33% of its shipments were from offline channels in Q2 2018. As for the online segment, Huawei remained strong thanks to its Honor brand. The company moved to the second position with an all-time high of 8% share in the online segment in Q2 2018. Other online-focused vendors with online exclusive launches were OnePlus with the new OnePlus 6, Realme with Realme1 and Asus with Zenfone Max Pro series. All of these phones led to an annual growth of 44% in the online channel shipments and taking the online share to 36% ...
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