Apple has officially crossed $1 trillion in market value and the company's CEO, Tim Cook has sent a full memo to its employees calling the value a "milestone." The memo is sent to more than 120,000 Apple employees and in that Cook explains that it is a milestone, but it’s "not the most important measure of our success." Tim Cook says that the financial results are simply a byproduct of Apple’s continuing innovation. He goes to say that Steve Jobs founded Apple with the belief that human creative would be capable of solving the biggest challenges. Apple CEO reminded employees that they need to stay focused on the future of the company. Apple crossed the $1 trillion market capitalization milestone. Though Amazon was expected to be the first to hit the milestone, Apple was able to easily achieve the feat. Tim Cook in the memo said: Today Apple passed a significant milestone. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. While we have much to be proud of in this achievement, it’s not the most important measure of our success. Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values. It’s ...
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