HTC has just announced its entry into a completely new market for the company, action cameras. You might have heard of the GoPro, a little camera in a box, that is usually worn or attached, to provide an action view of the said adventurer/explorer/thing. The HTC Re is similar in its intent, but different in design, with a familiar wide angle lens camera enclosed in an unusual structure of a bent cylindrical tube. The camera aims to capture moments that you usually miss, something that the company already tried to achieve with its Zoe app. The Re wants you to capture those moments, whenever you want, with more creative options than a smartphone, and a form factor that is smaller and easier to handle, leading to more creative opportunities. The design of the hardware is weird but smart. It looks like a lot of things, for example, a bent tube, a L joint of a PVC pipe, an inhaler in inverse, etc. You are supposed to hold the device like a spray gun, or better, a soda can, which seems like a natural way to hold it. The camera shutter key is on the bend, which makes it a thumb press ...
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