We got to spend some time with Peter Chang – Regional Head, South Asia and Country Manager for ASUS India and talk to him about the company’s progress in the sub-continent. ASUS is offering a wide range of products ranging from netbooks to smartphones and is quickly making a name for itself in the market. With the ZenFone series of the smartphones, the expectations was running high and with limited stocks there were bound to be disappointed consumers along with happy ones. In our talk, Peter tells us how important the Indian market is for ASUS and explains the limited product availability scenario among other things. On with the interview.. FoneArena: Peter, first of all, we would request you to present yourself for our readers. And, do spread light about the position you hold at ASUS. Peter: I am the Regional Head – South Asia & Country Manager for ASUS India – System Business Group. My current role at ASUS involves outlaying the planning for product, pricing and positioning for all System Business Products which includes the Notebooks, the Tablets, the Desktops and the Smartphone Family. I am also responsible for syncing ASUS India Strategies with the Headquarters in Taiwan. I started in ASUS ...
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