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The festive season during Q4 2019 saw smartphone market share grow for all major smartphone companies with the exception of realme, which saw a significant loss in market share once it peaked during the month of September with 16.74% market share, according to the latest IDC report. Being an online-heavy brand, realme saw a huge boost of sales and market share during the festive September month of 2019. They released a lot of new models, many in the premium budget category with competitive prices. But soon after, it saw its market dip plunge to 9.33% and 8.23% in October and November respectively as its online sales died down. Xiaomi continued to grow its market share (up to 30.42%) during the quarter with strong sales of its Redmi Note 8 series in India. A Xiaomi spokesperson told Economic Times that over a million Redmi Note 8 series smartphones were sold within just a month of its launch. With strong sales with its budget M series of smartphones, especially M30s, Samsung saw its market share increase from 16.19% in September 2019 to 19.85% and 21.08% in October and November, respectively. Vivo had a good quarter with the success of the Vivo Z series, S and ...

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