Sony has announced an all new music experience at the CES 2019; the "360 Reality Audio" which makes listeners feel as if they are immersed in sound from all directions. The new experience is delivered by Sony’s object-based spatial audio technology. Sony is working with major music labels, music distribution services, and other such music organizations to provide the technology for building a musical ecosystem around 360 Reality Audio. The 360 Reality Audio uses Sony's object-based spatial audio technology to provide an immersive music experience that feels just like being at a live concert. 360 Reality Audio makes it possible for artists and music creators to create a 360-degree musical experience by mapping sound sources such as vocals, chorus and instruments with positional information of distance and angle to suit their creative and artistic purpose. Sony says that it will provide content creation tools and work with major music labels to prepare and augment music into 360 Reality Audio content. Also, existing music that is already in multitrack sound format will be able to be converted into a 360 Reality Audio compatible format using the production tools that Sony will provide. The company is also planning to release a format optimized for music distribution. ...
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