When it comes to purchasing a smartphone, the majority of Indians consider the latest specifications or feature at a lower price as the main factor. To make it more clear - huge RAM, great processing power, good battery life and of course the amazing camera is preferred. While there are hit and miss with few manufacturers, there is OnePlus which checks all the boxes and for the right reasons. As a result, OnePlus has emerged as the best selling premium smartphone brand in 2018 in India, according to Counterpoint Market Monitor Service. According to Counterpoint’s Q4 2018 report, the company has also captured 36% of the premium smartphone market retaining its No. 1 position for the third quarter consecutively. In the same quarter, Apple and Samsung’s market share in the premium smartphone segment in India stood at 30% and 26% respectively. This was driven by strong demand of its latest OnePlus 6T during Diwali festive season. The momentum continues even after the festive season due to strong word of mouth and product feedback from the end users. Its latest expansion into offline space along with experience stores will help it to reach potential user base in coming quarters. Notably, OnePlus 6 was the highest-selling ...
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