Coca-Cola India has collaborated with Vodafone Idea Business Services and eBest IoT, to introduce state-of-the-art Connected Coolers across the country. The IoT enabled fleet of Connected Coolers will enable Coca-Cola to understand consumer behavior. Under the partnership, Connected Coolers will be powered by Vodafone SuperIoT – an industry-first solution that enables end-to-end management of device, application, connectivity, service platform, support and security. The technology will also equip Coca-Cola’s partners to manage inventory, sales tracking, monitor usage pattern, and track locations, thus enabling them to increase sales and enhance customer experience. To ensure that customers get the best taste, this IoT solution has turned static cabinets into intelligent assets through a sensor that detects temperature, humidity and door closing/opening and helps maintain the quality of the bottle of Coke delivered to the customer. The pilot for the Connected Coolers has been successfully completed and will be introduced in a phased manner across the country. Commenting on the collaboration, Sanjay Rawal, Chief Information Officer for Coca-Cola India and South-West Asia said: Coca-Cola’s portfolio is expanding, and we are harnessing the power of technology to get consumer insights which can help us engage better with our consumers and provide choices tailored to their location and behaviour. The connected ...
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