Razer recently announced a new customer loyalty program: PC gamers can earn virtual currency, called “zSilver” and saved in a “zVault,” just for playing the games that they’re already enjoying. Games are launched from Razer’s Cortex desktop program—a bit like Steam without the built-in game store—and tracked minute-by-minute, earning zSilver that can be exchanged for Razer-branded hardware goodies.
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