B4B? Don’t we mean B2B? Actually, the term “B4B” was recently coined by the Technology Services Industry Association (TSIA) and represents the next evolutionary stage of the B2B model, one based largely on the “as-a-Service” model. As cloud computing continues to evolve and expand, we believe that business leaders need to recalibrate not only their firms’ internal operations, but also their understanding of B2B relationships.
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