Facebook today announced that Facebook Stories ads available to all advertisers around the world. The company says according to Ipsos survey of stories users commissioned by Facebook IQ, 68% of people say they use stories on at least three apps regularly, and 63% plan to use stories more in the future. Furthermore, more than 300 million people use Facebook Stories and Messenger Stories every day. As brands, now you can include Facebook Stories as an additional placement to News Feed or Instagram Stories ad campaigns. Soon it will also let you extend the reach and improve the performance of stories ad campaigns in Messenger too. Facebook Stories ads support for every objective that's currently available for Instagram Stories ads, including reach, brand awareness, video views, app install, conversion, traffic and lead generation. Facebook’s full suite of targeting and measurement capabilities is also available for stories ads across platforms. iHeartRadio, Kettle Chips, and KFC are among the advertisers who have seen a brand lift from their Facebook Stories ad campaigns. It is also reported that more than half of the people surveyed said they're making more online purchases as a result of the storie ads. In addition, 38% of people said that after seeing a product ...
Read Here»
Post a Comment Blogger Facebook
We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. As the comments are written and submitted by visitors of The Sheen Blog, they in no way represent the opinion of The Sheen Blog. Let's work together to keep the conversation civil.