IDC India has reported a record 46.6 million units for smartphone shipments in Q3 2019, which calculates to a 9.3% YoY growth and a 26.5% growth compared to the Q2 this year. This record was largely due to the multiple online sales festivals, new smartphone launches and price corrections on many important models. Online sales continue to increase in India with the online channel taking a share of 45.4%. Offline channels on the other hand, continue to decline with a 2.6% decline YoY. Offline channels were simply not able to match the lucrative offers that online channels provided like No Cost EMI's and financing options. The low end market of Rs 15k contributed for 80% of all sales in Q3 2019. However, it lost a 5% share to the mid range segment which saw double the shipments from Q3 2018 with phones like OnePlus 7, Redmi K20 Pro and vivo V15 Pro proving to be really popular. The Rs. 15K-20k segment saw a good growth of 47.8% YoY growth with strong demand for the Galaxy A50, Redmi Note 7 Pro and vivo Z1 Pro. The premium segment continued to be dominated by Apple with a market share of 51.3%. This was largely due to ...
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