The New series by OPPO will hit the Indian market soon. This time OPPO is bringing in a distinctive series which is catering to a melange of consumers across geographical and economic boundaries. The USP of OPPO’s new handset is the presence of ‘in-screen fingerprint sensor’. OPPO has already launched the phone in its home country in October last year, which has proved to be a grand success. OPPO has one of the most desirable and best specs in the smart phone segment in India. The new series is said to be priced less than Rs. 20,000 as the value chain for e-commerce is cheaper than traditional offline space – hence the benefit of savings can be passed on to the customers with better value product. The meteoric rise of smart phone sales in India is backed by the whopping growth of virtual shopping mode among Indian buyers. OPPO has been a pioneer in the offline segment since last 5 years and also has substantial online presence on all major virtual shopping sites. The rising online trends show that total retail market is expected to grow. “We have consolidated our position as an offline player, now is the right time to put our ...
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