Early on a Sunday morning, I get a frantic call from a cousin. I need help, he says. I accidently dropped my phone and it looks like I’ve lost all the photos from my honeymoon. Did you not backup your phone, I ask him. Or at least store the data in a storage solution? No, he said. Why there is a need for additional storage solutions? It’s not even an isolated incident. In fact, according to a Mobile Storage Solutions Research report, over 64% respondents from India said that they’ve lost precious photos & videos because they hadn’t backed up their devices. We spoke to Khalid Wani, Channel Sales Director at Western Digital India to get an inside perspective. Khalid Wani, Channel Sales Director, Western Digital India shares, “Content is being created and stored by mobile users at unprecedented pace than ever before because of various features, apps and data accessibility. Video streaming, selfies are the newest trends that have resulted in high volume of data generation in smartphones not leaving enough space to sustain the in-built storage. We all want to capture memories and store them safely without shrinking the storage space on mobile devices. We at Western Digital understand this need of ...
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