Vivo today announced that it has signed Aamir Khan as its brand ambassador for India. This comes ahead of the V9 smartphone launch later this week. He will soon be seen in a full-fledged marketing campaign around the upcoming products and will feature in a new television commercial, said the company. [HTML1] Last month Vivo ended its association with Ranveer Singh after about two years. Regarding the announcement, Kenny Zeng, CMO, Vivo India said: We are thrilled about the possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up for Vivo in India. He mirrors the values of versatility, perfection and innovation that we steadfastly follow at Vivo. This new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India. Aamir Khan, said: Vivo as a brand embodies the spirit of innovation and meaningful disruption. Over the years, the brand has been constantly pushing the boundaries of smartphone technology as we know it today to provide consumers with an enhanced mobility experience. I am enthused to be a part of Vivo’s transformative journey in India.
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