Xiaomi conducts China’s marathon 24-hour online sales event on Singles Day that falls on November 11th every year in cooperation with Tmall, the largest online marketplace in China. Last year it made US$196 million (RMB 1.25 billion). This year Xiaomi has announced that it made $189.9 million (RMB 1.295 billion) on Tmall in 23 hours 20 minutes, which …
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